The macarons were introduced back in the year 1400, and from then it becomes essential of every delightful moment. One single bite of a macaron tells your brain that it is unique and long last on your tongue. People have a deep affiliation with macarons all over the world especially for them who are dying sweetheart lover. Macaron are always special for all age of individuals like middle-aged people loves to eat on tea parties with friends and family; aged people opt to macaron rather on any other creamy biscuits and children always have an alluring corner for sweet things. Macarons are considered one of the most popular food item and people use to share them with friends and family. Their macaron love can be made unique by wrapping or packaged them in nice, unique and adorable cases.
"Eat with us in Delicate Style"
The macaron was first invented in the 1300 century and was later converted into the new blended version. Firstly, Syrian almonds were blended with pasta to make them more delicious and healthy. After many years, almonds were mixed with magerine and named as ‘macaron' and known to be ‘pasta with almonds'. Macaron is a French meringue-based confection often a brightly colored cookie. These cookies have fame in all over the world, but biggest user nation of these macarons are France, Germany, America, China, and Japan. These macarons are available in different tastes like almonds macarons, chocolate macarons, blueberry, honey, coconut, and lemon, and peppercorn, orange, vanilla, pistachio and rose macarons. Such a wide variety of macarons allow people lots of options and make them enjoy the cookies which the fond of most.
Why packaging becomes vital?
Since the packaging a prominent part of marketing ideas and helps in achieving the sales goals, it becomes dominant all other tools. Few of the advantages are as follows:
• Main source to attract customers and potential customers.
• Colours, font and design should equally complement each other to gain users vote.
• Handling must be easy and re-useable
• Packaging should be durable enough to take thing distant places.
• There is a little or no danger of breakage.
• Packaging must be the combination of logo and identification to advertisement easy.
• Must be well-designed that can be given as a gift.
• The designs can also be made as per the demands of the customers.
• The shapes and sizes can be changed according to requirement.
• The boxes should preservative for food product and can maintain their freshness.
• Packaging should be light in weight but having the strength to maintain its original shape.
Popularity of Macaron Boxes
The revolution in the field of packaging through the introduction of new technology had opened a new horizon in the mind of marketers and business owners during the era of the 1900s. Every brand or businesses try to take an edge over their competitor by revamping their packaging style and design. People started using external boxes along with wrapping of internal items. Eventually, this strategic change brings a boost in sales of existing and new products.
The packaging is the best marketing tool which spread its roots in every industry from food industry to clothing industry, agricultural industry to industrial goods, cosmetics to watches and jewelry industry. Today, many popular brands have their specially designed boxes and have become their trademarks.
As discussed above, food industry also becomes vital part of packaging whether frozen food, bakery items or fresh food. Macaron is also part of this industry and is known to be one of the favorite of all sweet lovers around the world. Macaron boxes should be elegant and emotional rich so; it must enrich the feeling of people and raise the urge of them. Custom macaron boxes are the one which enhances the value of love for macarons and catches the attention of the user. People carry with them to their loved ones and cherish good times. They are used during Easters, Christmas, and other traditional events. So, people go for many options to make their macaron special by opting to Printed macaron boxes, custom printed macaron boxes, designed macaron boxes, and transparent macaron packaging.
People loved to cloak their cookies in innovative and different packaging like a windowed box, monochromatic sleeves or mixed or contrasted color combination.
Important Features while Macaron packaging:
A food item, especially like macarons, is the thing which attaches people to them emotionally and psychologically. Therefore, macaron box must be so elegant, delicate and stylish along with simplicity and attractive enough to capture the eyes of buyer or user.
• Boxes should be preservative and durable
• Printed in appealing colors and combination of colors
• Boxes must be designed according to their taste and colors.
• Colored slides and alternatively colored slides enhance the overall appearance of the box.
• Easy to handle and easy to carry.
• Upper side or one side designed with transparent material to attract and increases carving of people for sweet.
• Convenient for shipping
• Precaution like save from sunlight or keep it frozen place should be quoted.
• Boxes can be customized according to demand and preference of the customer.
• Length and breadth of box depend on a number of cookies to be pack in it.
Macarons are such fragile and mouth – watering dessert that must require extra care and a beautiful box to cloak them. The external appearance of a box adds value to the cookies and makes people buy them. The customer has a lot of option of cookies in the market but the only edge a cookie can take on its competitor; is the way she dressed up. These boxes have become a vogue in our society, and have mesmerized people across countries.